BGuthrie Photos: NY -- NYC -- 34th Street District Signs

NY -- NYC -- 34th Street District Signs:

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Copyrights: All pictures were taken by amateur photographer Bruce Guthrie (me!) who retains copyright on them. Free for non-commercial use with attribution. See the [Creative Commons] definition of what this means. "Photos (c) Bruce Guthrie" is fine for attribution. (Commercial use folks including AI scrapers can of course contact me.) Feel free to use in publications and pages with attribution but you don't have permission to sell the photos themselves. A free copy of any printed publication using any photographs is requested. Descriptive text, if any, is from a mixture of sources, quite frequently from signs at the location or from official web sites; copyrights, if any, are retained by their original owners.

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[1] 34TH_171222_01.JPG	[2] 34TH_171222_06.JPG	[3] 34TH_171222_07.JPG
[4] 34TH_171222_09.JPG	[5] 34TH_171222_12.JPG	[6] 34TH_171222_15.JPG
[7] 34TH_171222_19.JPG	[8] 34TH_171222_22.JPG	[9] 34TH_171222_26.JPG
[10] 34TH_171222_31.JPG	[11] 34TH_171222_35.JPG	[12] 34TH_171222_38.JPG
[13] 34TH_171222_41.JPG	[14] 34TH_171222_45.JPG	[15] 34TH_171222_48.JPG
[16] 34TH_171222_51.JPG	[17] 34TH_171222_55.JPG	[18] 34TH_171222_58.JPG
[19] 34TH_171222_62.JPG	[20] 34TH_171222_67.JPG	[21] 34TH_171222_71.JPG
[22] 34TH_171222_75.JPG	[23] 34TH_171222_78.JPG	[24] 34TH_171222_81.JPG
[25] 34TH_171222_84.JPG

Specific picture descriptions: Photos above with "i" icons next to the bracketed sequence numbers (e.g. "[1] ") are described as follows:
1. 34TH_171222_01.JPG: Know NYC 34th Street District Koster & Bial's
2. 34TH_171222_06.JPG: Know NYC 34th Street District Koster & Bial's Theater owners John Koster and Albert Bial partnered with Oscar Hammerstein to convert his newly built opera house on 34th Street to a vaudeville theater.
3. 34TH_171222_07.JPG: Koster & Bial's Music Hall opened on August 28, 1893. The hall would later host the first theatrical screening of a moving image on Thomas Edison's Vitascope projector.
4. 34TH_171222_09.JPG: Vaudeville acts incorporated musical comedy, dance, burlesque, satire, and circus elements. Ensemble casts of "everyman" characters frolicked on stage for widely diverse audiences from the 1800s to the 1930s.
5. 34TH_171222_12.JPG: A favorite destination for popular entertainment, Koster & Bial's helped usher in a new form of amusement with its Vitascope screenings -- the movies!
6. 34TH_171222_15.JPG: Amazing! Koster and Bial's closed on July 21, 1901, with a spirited rendition of "Auld Lang Syne" sung by performers, patrons, and well-wishers. Big retail came to the neighborhood with the announcement that Macy's purchased several lots of 34th Street and Broadway to build its new flagship store. Macy's Herald Square, across the street, opened for business in 1902. "... the spectator's imagination filled the atmosphere with electricity, as sparks crackled around the swiftly moving, lifelike figures." -- New York Times description of Edison's Vitascope, April 24, 1896
7. 34TH_171222_19.JPG: Know NYC 34th Street District Koster & Bial's Hello... My stage name is Carmencita! In 1890, I made my American debut dancing the flamenco at Koster & Bial's Concert Hall on 23rd Street. Three years later, I moved my act uptown to the north side of 34th Street near Broadway to its sister venue, Koster & Bial's Music Hall.
8. 34TH_171222_31.JPG: Know NYC 34th Street District Broadway Tabernacle Church Hello... I am Sojourner Truth. Born into slavery, I escaped to freedom and was an outspoken activist. The sound of boos and hisses filled the Broadway Tabernacle Church when I demanded equal rights for men and women of all races. The papers called it the Mob Convention of 1853.
9. 34TH_171222_35.JPG: Hello... I am Sojourner Truth. Born into slavery, I escaped to freedom and was an outspoken activist. The sound of boos and hisses filled the Broadway Tabernacle Church when I demanded equal rights for men and women of all races. The papers called it the Mob Convention of 1853.
10. 34TH_171222_38.JPG: Know NYC 34th Street District Broadway Tabernacle Church
11. 34TH_171222_41.JPG: Broadway Tabernacle Church Founded in Lower Manhattan in 1831, the Broadway Tabernacle Church, now called Broadway United Church of Christ, moved to this site at 34th Street and Broadway in 1859, just east of some of the city's roughest taverns. The Tabernacle's first building, located at Broadway and Worth Street, held 2,400 people, making it the [sic] one of the city's largest public halls. In hosted sermons, raffles, and lectures, on a wide range of subjects.
12. 34TH_171222_45.JPG: It was standing room only in the Tabernacle's auditorium on May 11, 1853, when abolitionists Frederick Douglass and William Lloyd Garrison declared slavery unconstitutional.
13. 34TH_171222_48.JPG: The Tabernacle moved to a new building at the northeast corner of 34th Street and Broadway in 1859. This site was soon nicknamed "Liberty Corner" for its role in supporting abolitionists during the Civil War. Pastor Joseph P. Thompson gave anti-slavery sermons and invited black preachers to the pulpit.
14. 34TH_171222_51.JPG: By 1903, the neighborhood around the church had grown commercial, and many of the Tabernacle's parishioners moved their homes further uptown. The church followed, first to Broadway at 57th Street, and later to Broadway at 93rd Street, where it stands today. "... [it was] a center for every good cause, civic or religious, that needed rallying. When Garrison could speak nowhere else, the Tabernacle was open to him." -- The Literary Digest, January 7, 1905
15. 34TH_171222_67.JPG: Know NYC 34th Street District 7 West, 34th Street Hello... The newest styles from Ohrbach's department store were met with excitement at the 1939 World's Fair fashion show, where I modeled this coat. Known for commissioning copies of French couture designs, Ohrbach's offered its customers high fashion at low prices every season.
16. 34TH_171222_71.JPG: Know NYC 34th Street District 7 West, 34th Street
17. 34TH_171222_75.JPG: 7 West, 34th Street Foot traffic grew along 34th Street and Fifth Avenue throughout the 1900s as stored moved to the area. By the 1950s, 34th Street was well populated with mass market retailers. In 1901, James McCreery & Co. opened a flagship store at Fifth Avenue and 34th Street, across from the future site of the Empire State Building (seen here under construction in 1931). In 1954, Ohrbach's, a bargain department store with the slogan: "A business in millions, a profit in pennies," took over the former McCreery store space.
18. 34TH_171222_78.JPG: With inventory targeted toward wealthy female patrons, McCreery & Co. typified luxury shopping. Its entrances on both Fifth Avenue and 34th Street made the store the center of a new, expanding retail district.
19. 34TH_171222_81.JPG: By the 1940s, luxury stores lined Fifth Avenue north of 34th Street, making it a promenade for window shoppers. Over the next decade, many of these stores moved farther north along the avenue, replaced by mid-range department stores such as Ohrbach's.
20. 34TH_171222_84.JPG: Consumers embraced Ohrbach's self-service, no-frills approach to shopping -- now the norm -- and several stores opened on the west coast in the early 1960s, including this one in Los Angeles. Founder Nathan Ohrbach pledged to make every day "sale" day. "My main point when I was starting out was that I was trying to reach a class of people who were intelligent and not necessarily rich..." -- Nathan Ohrbach
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