Natl Archives -- Tom Nastick ("The USIA Film The School at Rincon Santo"):
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- Description of Pictures: National Archives Expert Series: Featuring staff experts who will focus on archival treasures discovered among the holdings of the National Archives. Tom Nastick, public programs producer, Center for the National Archives Experience,“The USIA Film The School at Rincon Santo” .
The speaker was introduced by Katie Wilmes, Public Programs Coordinator, National Archives.
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- Specific picture descriptions: Photos above with "i" icons next to the bracketed sequence numbers (e.g. " ") are described as follows:
- NATN_090814_001.JPG: Tom Nastick
- NATN_090814_002.JPG: Tom Nastick
- NATN_090814_003.JPG: The USIA Motion Picture Service
The School at Rincon Studio
- NATN_090814_011.JPG: Katie Wilmes
- NATN_090814_073.JPG: Tom Nastick
- NATN_090814_132.JPG: Goals of the USIA:
- To explain and advocate U.S. policies in terms that are credible and meaningful in foreign cultures.
- To provide information about the official policies of the United States, and about the people, values, and institutes which influence those policies.
- To bring the benefits of international engagement to American citizens and institutions by helping them building strong long-term relationships with their counterparts overseas.
- To advise the President and U.S. government policy-makers on the ways in which foreign attitudes will have a direct bearing on the effectiveness of U.S. policies
- NATN_090814_141.JPG: Predecessors:
- Creel Committee
- The Office of War Information
- The Voice of America
- NATN_090814_143.JPG: Beginnings of the USIA:
- The Fulbright Act of 1946
- The Smith-Mundt Act of 1948
- NATN_090814_146.JPG: ... "no funds authorized to be appropriated to the United States Information Agency shall be used to influence public opinion in the United States, and no program material prepared by the United States Information Agency shall be distributed within the United States."
-- 1972 Amendment to the Smith-Mundt Act
- NATN_090814_148.JPG: Beginnings of the USIA:
- Hoover Commission (1949)
- President Eisenhower creates USIA on August 1, 1953
- NATN_090814_151.JPG: The USIA on Film:
The Motion Picture & Television Service
- NATN_090814_153.JPG: The Alliance for Progress
The School of Rincon Santo
- NATN_090814_167.JPG: "... we propose to complete the revolution of the Americas, to build a hemisphere where all men can hope for a suitable standard of living and all can live out their lives in dignity and in freedom."
-- John F. Kennedy, Address to White House reception for Latin American Diplomats and Members of Congress, March 13, 1961
- NATN_090814_173.JPG: Goals of the Alliance for Progress:
- Annual increase of 2.5% in per capita income
- The establishment of democratic governments
- The elimination of adult illiteracy by the year 1970
- Price stability, to avoid inflation or deflation
- More equitable income distribution, land reform, and economic and social planning.
- NATN_090814_176.JPG: Edward R. Murrow.
- NATN_090814_197.JPG: "The mission of the United States Information Agency is to help achieve United States foreign policy objectives by (a) influencing public attitudes in other nations, and (b) advising the President, his representatives abroad, and the various departments and agencies on the implications of foreign opinion for present and contemplated United States policies, programs and official statements."
-- January 25, 1962 memo from John F. Kennedy to Edward R. Murrow
- NATN_090814_201.JPG: "Our aim: to tell them why we do what we do. We are in pursuit of men's minds and opinions. It is an elusive goal. You do not win them quickly or easily. Once won, they give you no commitment that they will stay won. They are people like you and me.
"They will change their minds as capriciously or as often as we do. They will judge us more by what we do than by what we say. A Cuban invasion can defame the name of this country in Latin America, just as an Alliance for Progress can do much to honor it."
-- Edward R. Murrow, February 1962
- NATN_090814_235.JPG: James Blue, director, the USIA film the School at Rincon Santo. visit www.jamesblue.org for more about him.
- NATN_090814_239.JPG: James Blue
- NATN_090814_241.JPG: The School at Rincon Santo
(1963, 11 minutes)
Produced by the United States Information Agency
Written, Directed, and Narrated by James Blue
- NATN_090814_257.JPG: USIA's illustration showing how they tested people's responses to the film. They brought in people to a free showing of a movie. 500 people saw just the movie, 500 saw the movie plus "The School at Rincon Santo", Afterward, both were asked about their opinion of the United States and the Alliance for Progress.
- NATN_090814_279.JPG: Survey results showing how the control group vs the ones who saw "The School at Rincon Santo" thought about the Alliance for Progress and understood its functions.
- NATN_090814_282.JPG: Another chart showing how opinions of the US varied based on whether they saw "The School at Rincon Santo" or not.
- NATN_090814_295.JPG: "The School at Rincon Santo successfully overcame obstacles which often block effective communication. It stimulated high audience interest, was generally well understood, was rarely seen as U.S. propaganda, and its message was congenial to viewers' pre-existing attitudes.
"By acquainting additional persons with the existence and effectiveness of the Alliance for Progress, the film not only increased popular support for the Alliance, but also succeeded in increasing the minority who regarded the amount of U.S. aid to Latin America as significant."
-- The School at Rincon Santo: Impact of USIA Documentary Film in Venezuela (July, 1964)
- NATN_090814_298.JPG: Public Law 101-246
February 16, 1990
"Amends the United States Information and Educational Exchange Act of 1948 to require the USIA Director to make motion pictures, films, and other materials prepared for dissemination abroad available to the Archivist of the United States for domestic distribution 12 years after the initial dissemination abroad."
- NATN_090814_308.JPG: Tom Nastick
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