FL -- Jacksonville -- Budweiser Tour:
- Bruce Guthrie Photos Home Page: [Click here] to go to Bruce Guthrie Photos home page.
- Recognize anyone? If you recognize specific folks (or other stuff) and I haven't labeled them, please identify them for the world. Click the little pencil icon
underneath the file name (just above the picture). Spammers need not apply.
- Copyrights: All pictures were taken by amateur photographer Bruce Guthrie (me!) who retains copyright on them. Free for non-commercial use with attribution. See the [Creative Commons] definition of what this means. "Photos (c) Bruce Guthrie" is fine for attribution. (Commercial use folks including AI scrapers can of course contact me.) Feel free to use in publications and pages with attribution but you don't have permission to sell the photos themselves. A free copy of any printed publication using any photographs is requested. Descriptive text, if any, is from a mixture of sources, quite frequently from signs at the location or from official web sites; copyrights, if any, are retained by their original owners.
- Accessing as Spider: The system has identified your IP as being a spider.
IP Address: 3.131.110.169 -- Domain: Amazon Technologies
I love well-behaved spiders! They are, in fact, how most people find my site. Unfortunately, my network has a limited bandwidth and pictures take up bandwidth. Spiders ask for lots and lots of pages and chew up lots and lots of bandwidth which slows things down considerably for regular folk. To counter this, you'll see all the text on the page but the images are being suppressed. Also, some system options like merges are being blocked for you.
Note: Permission is NOT granted for spiders, robots, etc to use the site for AI-generation purposes. I'm sure you're thrilled by your ability to make revenue from my work but there's nothing in that for my human users or for me.
If you are in fact human, please email me at guthrie.bruce@gmail.com and I can check if your designation was made in error. Given your number of hits, that's unlikely but what the hell.
- Help? The Medium (Email) links are for screen viewing and emailing. You'll want bigger sizes for printing. [Click here for additional help]
|
[1]
 BUD_050309_001.JPG
|
[2] BUD_050309_015.JPG
|
[3] BUD_050309_030.JPG
|
[4] BUD_050309_039.JPG
|
[5]
BUD_050309_046.JPG
|
[6]
BUD_050309_050.JPG
|
[7]
BUD_050309_061.JPG
|
[8]
BUD_050309_065.JPG
|
[9]
BUD_050309_072.JPG
|
[10]
BUD_050309_087.JPG
|
[11]
BUD_050309_098.JPG
|
[12]
BUD_050309_101.JPG
|
[13]
BUD_050309_102.JPG
|
[14]
BUD_050309_103.JPG
|
[15]
BUD_050309_105.JPG
|
[16]
BUD_050309_107.JPG
|
[17] BUD_050309_109.JPG
|
[18] BUD_050309_114.JPG
|
[19] BUD_050309_116.JPG
|
[20] BUD_050309_121.JPG
|
[21] BUD_050309_124.JPG
|
[22] BUD_050309_132.JPG
|
[23] BUD_050309_137.JPG
|
[24] BUD_050309_139.JPG
|
[25] BUD_050309_151.JPG
|
[26]
BUD_050309_162.JPG
|
[27]
BUD_050309_173.JPG
|
[28] BUD_050309_175.JPG
|
[29] BUD_050309_181.JPG
|
[30] BUD_050309_185.JPG
|
[31] BUD_050309_191.JPG
|
[32] BUD_050309_204.JPG
|
[33] BUD_050309_211.JPG
|
[34] BUD_050309_227.JPG
|
[35] BUD_050309_233.JPG
|
[36] BUD_050309_243.JPG
|
[37] BUD_050309_247.JPG
|
[38]
BUD_050309_262.JPG
|
[39]
BUD_050309_267.JPG
|
[40] BUD_050309_272.JPG
|
[41]
BUD_050309_281.JPG
|
[42]
BUD_050309_292.JPG
|
[43]
BUD_050309_308.JPG
|
[44] BUD_050309_318.JPG
|
- Specific picture descriptions: Photos above with "i" icons next to the bracketed sequence numbers (e.g. "[1] ") are described as follows:
- BUD_050309_001.JPG: Welcome to the Florida Home of Anheuser-Busch, the world's largest brewer. You are invited to take a step behind the scenes and watch us brew the world's finest beers; and to take a step with us back in time -- more than 100 years -- to an era when draft horses delivered beer and there were thousands of breweries in America.
On this site, Anheuser-Busch has brewed the finest American beers since 1969. We do it with the same commitment to quality that existed when the company was founded in St. Louis in 1852. Today were are the largest brewer in the world, and we feel that quality, more than anything else, is the reason for our success.
- BUD_050309_046.JPG: Budweiser Label:
Having found their new national beer, Adolphus and Conrad next sought a name for it. Adolphus coined the word "Budweiser," a name that had a slightly Germanic sound to it, yet was easily pronounceable and appealing to both native American and German immigrants. With a distinctive name added to its pleasing taste, Budweiser's appeal as a national bear was reinforced in the consumer's mind.
Adolphis brewed Budweiser and Conrad bottled and distributed it. In January of 1878 Conrad was granted a trademark registration for Budweiser. He continued to bottle and distribute the beer until 1883 when he sold his interest in Budweiser to Adolphus. Thereafter, Budweiser was brewed, bottled, and distributed solely by Anheuser-Busch.
- BUD_050309_050.JPG: Lager Cellars (tank capacities: 750 and 1,500 barrels). The beer rests in Lager Cellars and undergoes a second fermentation. As secondary fermentation occurs, the beer is naturally carbonated and its final flavor develops.
- BUD_050309_061.JPG: At midnight on January 16, 1920, Prohibition became the law of the land. Anheuser-Busch was suddenly a company whose primary product had been declared illegal. But August A. Busch, Sr., had inherited his father's innovative spirit, and by diversifying into other industries and creating new products, the company successfully met the most serious challenge in its history.
- BUD_050309_065.JPG: Prohibition:
For many decades before 1920, various groups had been campaigning vigorously for local, state, and national legislation to stop the sale and consumption of alcohol. Originally their attention was focused on whiskey and gin, but in time they came to envision misery and ruin in every alcoholic beverage. A bottle of beer was judged to be as dangerous as a bottle of whiskey. Able as they were to point out individuals whose lived had been harmed by immoderate drinking, prohibitionists gradually gathered wide support for their goals, and in 1872 ran their first candidate for president. While they never came close to winning a national election, the prohibitionists were unrelenting lobbyists for their cause.
As early as 1889, Adolphous Busch had warned other brewers that prohibition might some day come. He also had proposed several steps to strengthen the position and image of the brewing industry, such as hiring professional lobbyists, supporting sympathetic political candidates, establishing a treasury to answer the prohibitionists' propaganda, and eliminating the unsuitable aspects of the saloon business. Crucial to Busch's thinking was the need to persuade the public that beer, with its low alcoholic content, was in fact the "true temperance beverage," and that moderate consumption bestowed beneficial effects. Advertisements to this effect began appearing in 1902, and in 1914 the phrase "Budweiser means moderation" -- still used today -- was coined.
Prior to 1910, however, most breweries were indifferent to the prohibition movement. They treated it more as a nuisance than as a serious threat to their industry. When the taps went legally dry, many of them closed their businesses.
Anheuser-Busch stayed open, and prospered by diversifying. The company turned to making such products as soft drinks, ice cream, yeast, malt syrups and motor trucks. It also changed it name on November 22, 1919, from Anheuser-Busch Brewing Association to Anheuser-Busch, Incorporated.
- BUD_050309_072.JPG: Prohibition Repealed, April 7, 1933:
Prohibition did not work. It failed because the passage of a law could not shut off either the demand for alcoholic beverages or the supply of them. However watched, America's borders and coastlines were easily breached by bootleggers. In ten years, the federal government made over a half million arrests under the Volstead Act and obtained over 300,000 convictions, but still smuggling increased. And in some states, local authorities even refused to assist in enforcing the act.
Prohibition also contributed to a climate of lawlessness. Gangs formed to control the traffic in alcohol, and the competition between them led to the notorious gangland wars of the 1920's. Moreover, Prohibition gave a substantial inducement to corruption as bootleggers sought protection from civil authorities who knew their constituents did not want the supply of liquor halted. Finally, by making millions of average citizens parties to a crime they did not acknowledge, Prohibition encouraged a disrespectful attitude toward law enforcement and the law in general. With the speakeasy replacing the saloon, moonshine whiskey replacing beer, and unregulated, often ruthless bootleggers replacing average businessmen, Prohibition, for all its good intentions, was a damaging failure.
By 1932, there was a growing outcry for repeal, and the Democratic Party offered repeal as part of its platform. Thus when Franklin Roosevelt won his overwhelming victory in the November election, the days of Prohibition were clearly numbered. In December, hearings to modify the Volstead Act were begun in the House Ways and Means Committee, and less than four months later, Roosevelt signed the Cullen-Harrison bill which legalized the brewing and sale of beer.
The Budweiser Clydesdales:
The Budweiser Clydesdales pulled their first beer wagon down the streets of St. Louis in April of 1933. It was intended by August A. Busch Jr to be a gift to his father in celebration of the repeal of Prohibition. Explaining that he had just purchased a new car, August Jr. persuaded his father to leave his office. When the elder Busch stepped outside, he found instead of a car the Clydesdale hitch, which has become one of the best known advertising symbols in American history.
August Jr. had ambitious plans for the Clydesdales. Realizing their enormous promotional potential in an era of the automobile, he decided to display them. He began by sending them by rail to New York City where they pulled up in front of the Empire State Building and presented two cases of Budweiser to Al Smith, former governor of New York and a key figure in Prohibition's repeal. This was followed by delivery of a case of Budweiser to President Roosevelt at the White House. Since then, the Clydesdales have travelled to thousands of cities and towns delivering their message of good cheer to millions of Americans.
- BUD_050309_087.JPG: Step 6: Beechwood Aging Process:
A layer of beechwood chips is spread on the bottom of the lager tanks and a portion of freshly yeasted wort called Kraeusen is added. As secondary fermentation occurs, the beer is naturally carbonated and its final flavor develops.
- BUD_050309_098.JPG: Advertising Budweiser in the 1950's
Budweiser advertising has always been uniquely Budweiser. It has never competed with or been compared to other beer advertising. Two key elements of Budweiser's success have been quality and rapport and no advertising campaign demonstrates these two elements better than "This Bud's for you." Introduced in 1979 as a salute to the American worker, this campaign helped sell more Budweiser last year than any other two beer brands combined.
Today, one out of every four beers sold says "King of Beers" on the label. And Budweiser's unique advertising is helping to see that this trend continues.
- BUD_050309_101.JPG: Advertising Budweiser in the 1960's
- BUD_050309_102.JPG: Advertising Budweiser in the 1970's
- BUD_050309_103.JPG: Advertising Budweiser in the 1980's
- BUD_050309_105.JPG: Advertising Budweiser in the 1990's
- BUD_050309_107.JPG: Advertising Budweiser in the 2000's
- BUD_050309_162.JPG: A sampling of the drinks they have available
- BUD_050309_173.JPG: The hospitality room
- BUD_050309_262.JPG: Pasteurizing: Ensures the continuing quality of the beer, allowing bottles and cans to be shipped and stored without refrigeration.
- BUD_050309_267.JPG: Beechwood Chip Torpedo: After the chips are cleaned and rinses, they are transported to the beechwood aging tanks in torpedoes. The torpedo is positioned against the small porthole on the end of the tank and the beechwood chips are raked into the tank.
- BUD_050309_281.JPG: Bottle Line 60-Filler: 12 ounce bottles are filled at a rate of 950 bottles per minute.
- BUD_050309_292.JPG: Lager cellars (temp 48F)
- BUD_050309_308.JPG: "Larry: One of the Famous Budweiser Clydesdales
The magnificent horses, originally imported from Scotland's valley of the Clyde, weigh up to 2,000 pounds and are 72 inches high at the withers."
- Description of Subject Matter: Anheuser-Busch was created ages ago. Unlike a number of companies, they still offer free factory tours and free sampling rooms. Budweiser, by the way, they claim was named to allude to German brewing traditions (the "weiser" part) and Americans (the "Bud" part).
- Bigger photos? To save server space, the full-sized versions of these images have either not been loaded to the server or have been removed from the server. (Only some pages are loaded with full-sized images and those usually get removed after three months.)
I still have them though. If you want me to email them to you, please send an email to guthrie.bruce@gmail.com
and I can email them to you, or, depending on the number of images, just repost the page again will the full-sized images.
- Connection Not Secure messages? Those warnings you get from your browser about this site not having secure connections worry some people. This means this site does not have SSL installed (the link is http:, not https:). That's bad if you're entering credit card numbers, passwords, or other personal information. But this site doesn't collect any personal information so SSL is not necessary. Life's good!
- Photo Contact: [Email Bruce Guthrie].
