Existing comment:
Technique #3
Provocation
Writers often use the surprising, unusual, or controversial to grab your attention. But watch out: the messages isn't always what it seems...
Example:
Immediate openings for people who drool, spit-up and wet their pants. [Ad for day care]
Technique #2
Wordplay
Writers use tricks like rhyme, alliteration, and puns to help their messages stick in your mind. They know a word's spelling and pronunciation are a chance to have fun with language.
Example:
Drive Sober or get pulled over |