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We Were In A New Business
"When Snow White hit, we realized we were in a new business. We knew it within a week after the picture had opened at the Carthay Circle in Los Angeles. We had been heavily in debt, and within six months we had millions in the bank. I also had a big staff that I had to keep busy." -- Walt
"We accomplished a great deal with Snow White and we want to go on from here. We have learned that the tempo of a feature differs from that of a short. We learned hundreds of things that cost us a lot of money. . . . We have an organization of young men to whom nothing is impossible." -- Walt, in The New York Times, March 6, 1938
The success of Snow White marked a profound turning point for Walt Disney. No longer bound by the practical and financial restrictions that had held him back, Walt was free to indulge his most far-reaching creative ideas. Now he plunged into production of three new and even more ambitious features:Pinocchio, Fantasia, and Bambi. To facilitate all this new production, he and Roy started construction on a new, state-of-the-art animation studio in Burbank. Here, in a custom-designed environment with the latest and best equipment, Walt and his artists could strive to reach new artistic heights. His struggles were over -- for a time. |