Existing comment:
PHILCO Refrigerators for 1948.
Philco Corp. 1947-1948.
Folded into a pocket sized brochure 15.5 x 8 cm, and printed in red and black. On the cover Alice, all in white, is pulling aside a red curtain to reveal a white new Philco 1948 refrigerator. This little booklet is a part of a huge Philco advertising campaign called "Alice in PHILCOland," which included full-page magazine ads, newspaper ads, coloring books, a Humpty Dumpty coin bank, large 38 x 32 cm poster books to be placed on easels in the appliance departments of stores, and more. "It's a WONDERful Refrigerator." Not only were refrigerators more widely available in the post-World War II years, but they could also be full for the first time in a long time. |