Existing comment:
"Joan and Alice in Wonderland", EX-LAX ad.
Junior Home for Parent and Child, Jan-Feb 1933.
This ad, from the back cover of Junior Home for Parent and Child magazine for Jan–Feb 1933, features an Orphan Annie-like little girl named Joan who meets Alice in a dream where she is threatened by the Queen of Hearts, wakes up, and tells her mother (who blames the Queen's bad behavior on needing EX-LAX), that she just loves EX-LAX. The same ad, drawn by comic strip cartoonist Al Posen, ran in other magazines as well. |