UMDHAL_160520_385
Existing comment: "The Guinness Alice"
St. James Gate, Dublin: Arthur Guinness, Son & Co. Ltd., 1933. By Lewis Carroll.

This is the first of five Alice-themed booklets, published between 1933 and 1959, that were sent to doctors in the UK in hopes they would encourage their patients to drink Guinness. All of the booklets were produced by the advertising agency S. H. Benson. Written by Ronald Barton and Robert Bevan, and illustrated by John Gilroy, The Guinness Alice -- highly collectible today -- is filled with wonderfully clever parodies and imitations of verses and scenes from the two Alice books, The Hunting of the Snark, and Sylvie and Bruno.

"You are old, Father William," the young man said,
"And yet you're remarkably fit,
You sleep from the moment you get into bed,
Which is rare at your age, you'll admit."
"In my youth," said the Sage, "I heard many reports
That Guinness brought rest to the brain,
Since when, if depressed or a bit out of sorts,
I've drunk it again and again."
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