Existing comment:
Ford Mustang at the New York WOrld's Fair:
Ford introduced the Mustang in the company's pavilion at the 1964 New York World's Fair. The April 1964 debut, six months before the 1965 models appeared, drew national attention and inspired the nickname 1964-1/2 Mustang. Associating the Mustang with the world's fair encouraged consumers to enjoy the benefits of corporate product development. In addition, Ford heavily advertised the Mustang in prime time television commercials, newspapers, magazines, airport lobbies, and contests with cars as prizes. This unusual publicity campaign helped to boost sales to more than 600,0000 by 1965 and more than 1,000,000 by 1966.
Mustang convertible on the Magic Skyway:
Walt Disney's Magic Skyway in the Ford Pavilion at the 1964 New York World's Fair blended entertainment with vehicle marketing. Visitors rode in new Ford cars while enjoying glimpses of the fairgrounds and dioramas of the past and future, from prehistoric Earth to a City of Tomorrow. |