Existing comment:
Poster Art in Sales:
In the 1920s, the work inventive poster technique was used to try to influence the attitudes and work practices of salesmen. The poster format, combining artwork and pithy slogans, was used in catalogs, brochures, and other sales literature. The Parker-Holladay Company's Bill Jones was a fictional salesman who imparted folksy words of wisdom.
An early campaign used small cards to convey specific messages; a form on the back allowed for feedback. Later campaigns used posters of various sizes. The C.J. Howard Company offered its "postal sales letters" with artwork and a slogan on the front and a sales lesson on the inside. |