Existing comment:
Barbara Carrasco
born El Paso, Texas 1955
Messages to the Public: Pesticides!
Presented by Public Art Fund, July 1, 1989–July 31, 1989, on Time Square Spectacolor board,
New York City
analog video transferred to digital video; 0:48 mins.
In the 1980s, Carrasco used digital graphics to model innovative ways of reaching a mass audience on the street. The Public Art Fund invited her to present a computer-generated work on an 800-square-foot digital billboard in the middle of New York's Times Square. Frame by frame, Carrasco "electronically shouted" the harmful effects of chemical pesticides, following their path from a dust cropper spraying fields, to a farmworker picking grapes and falling ill, and finally to consumers' rejection and subsequent boycott of the "poisoned" grapes.
Gift of the artist, 2020.31 |