Existing comment:
George L. Rapp
I've found the job where I fit best! 1943
Post illustration for Office of War Information
This poster was a prominent appeal in the United States government's Womanpower campaign, which aimed to increase the domestic labor supply by convincing women that war work was both necessary and desirable. Its model resembles starlet Veronica Lake, whose flowing, peekaboo hairstyle was a popular fashion early in the war. When the style proved to be unsafe around moving machinery, the government asked Lake to shorter her locks to popularize a look more appropriate for factory work. The head scarf seen here was one of many means used by factories to avoid hair-related accidents while maintaining a sense of style. |