Existing comment:
Al Neuharth memo establishing USA Today:
To Project NN taskforce:
The agenda for today's meeting is simple:
(1) Can we design a new national daily newspaper that will grab enough readers to make it worthwhile?
(2) Can we produce and print it? (via satellite).
(3) Can we distribute and sell it nationwide?
(4) Can we get enough advertising support?
Don't waste your time on a title. If we do it, we'll call it USA TODAY.
Al |