Existing comment:
Image Experts:
As television assumed a central role in campaigns, a new breed of media consultants emerged. They were experts in creating commercials, buying media time and shaping images. Most believed public attitudes would be shaped more by patriotic pictures and televised images than by reporters' stories. Presidential campaigns first used TV ads in the 1952 race between Republican Dwight D. Eisenhower and Democrat Adlai Stevenson. Some ads were positive, but many took aim at opponents. Negative ads would later dominate campaigns. |