Existing comment:
“OUR ALIBI WILL BE THAT THE SAFETY BELT CREATED EXTRA FOOT PRESSURE ON THE ACCELERATOR”
As passenger safety became paramount, the automobile industry pushed back on new regulations by increasing vehicle prices. Herblock admired Ralph Nader who had promoted automobile safety in his 1965 book, Unsafe at Any Speed, writing, “Nader even kept an eye on the costs of the safety devices, for which some auto manufacturers tried to make the consumer pay many times their worth.” Later, as the industry adjusted to the new regulations, manufacturers used safety features as a marketing tool.
“Our Alibi Will Be That the Safety Belt Created Extra Foot Pressure on the Accelerator,” 1967. Published in the Washington Post, June 2, 1967. |