Existing comment:
“WELL, HERE GOES”
Depicting the Federal Trade Commission (FTC) as a knight prepared to slay the dragon of cigarette advertising to protect consumers, Herblock advocates for the introduction of stricter Cigarette Advertising Guides than the FTC had introduced in 1955 that had prevented manufacturers from making health claims. In 1967, in an effort to discourage teenagers from smoking, the FTC began to publish nicotine and tar ratings and urged the industry to use them in advertising, as well as more explicit language about smoking’s negative health effects.
“Well, Here Goes,” 1967. Published in the Washington Post, July 7, 1967. |