Existing comment:
Nurse Nancy
1952
Doctor Dan the Bandage Man
1950
Illustrated by Corinne Malvern (1901–1956)
Little Lulu and her Magic Tricks
1954
Illustrated by Marjorie Henderson Buell (1904–1993)
Some of the most famous Little Golden Books were early experiments in product placement. In addition to teaching basic safety tips to young children, the Doctor Dan and Nurse Nancy books included junior-size Johnson & Johnson Band- Aids. The front cover of Little Lulu and Her Magic Tricks contained a small package of Kleenex tissues. A well-known cartoon character, Little Lulu promoted Kleenex's practical use, but also demonstrated how tissues could be used to make people, animals, or flowers. |