Existing comment:
Southwest Airlines
Southwest began as a small carrier flying between Houston and Dallas. Under Herb Kelleher's innovative management, it quickly grew into one of America's largest, most efficient, and most profitable airlines.
Emphasizing "no frills" cabin service, and using only Boeing 737s to minimize costs, Southwest pioneered direct service between underserved downtown airports in large metropolitan areas and smaller cities. To sidestep competition, it moved into satellite airports of major cities. Southwest became a model for a new generation of airlines. |