Existing comment:
Ultraboost Shoe, 2016-ongoing
Designed by adidas x Parley
Parley's 3-pronged AIR strategy, Avoid -- Intercept -- Redesign, starts with the premise that plastic is a design failure and must be replaced. AIR is a call to action to deal with the saturation of plastic clogging the oceans. It is at the heart of Parley's collaboration with global sports manufacturer adidas, who has taken up the challenge of redesigning shoes using existing marine plastic waste and, ultimately, shoes that can be recycled and remade without any additional materials. |