Existing comment:
Technique #4
Twisted Phrase
A clever rework of a popular expression is a good way to make you do a double take.
Example:
Ask not what our shoes can do for you. Ask what our shoes can do for kids in other countries.
Technique #3
Provocation
Writers often use the surprising, unusual, or controversial to grab your attention. But watch out: the messages isn't always what it seems...
Example:
"Don't worry darling, you didn't burn the beer!" |