SIPGPO_140628_104
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Colleen Moore, 1902-1988
Silent screen star Colleen Moore, featured in such films as The Perfect Flapper and Flaming Youth, set new fashions for liberated females of the 1920s, underscoring the impact of moving pictures. But when Batiste Madalena made this hand-painted poster for the film Lilac Time in 1928, the movie industry was experiencing rapid change and growth. The first "talkies," synchronizing dialogue with moving images, predicted the end of the silent era, and the building of grand "movie palaces" reached a peak, luring new middle-class audiences to feature-length films. In the advertising image for Lilac Time, the artist featured crisp art deco lettering, geometric styling, diving airplanes, and Colleen Moore's classic bobbed-hair flapper look, even though she plays a curly haired French country girl to Gary Cooper's World War I aviator.
Batiste Madalena, 1928
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