Existing comment:
Alejandro Diaz
born San Antonio, Texas 1963
I ♥ Cuba
2003
screenprint and offset printing on souvenir items
Diaz presented I ♥ Cuba at the 2003 Havana Biennial, which explored the intersection of art and daily life. He offered to event participants souvenirs branded with a warm graphic message that adapted the well-known "I Love New York" logo designed by Milton Glaser. Diaz's gesture took on a life of its own when Cubans -- who were living through the deprivations caused by declining subsidies during the dissolution of the Soviet Union in the late 1980s -- began selling his goods to tourists in the streets of Havana. His project demonstrates how print culture can infiltrate everyday life and impact the lives of ordinary people.
Museum purchase through the Patricia Tobacco Forrester Endowment, 2020.44.1.1-.40A-B |