Existing comment:
Cool Lunches and a Cold War
As grade-school children became teenagers, box makers devised new themes to keep boxes selling. Music groups, hit movies, athletes, TV thrillers, and wild geometric patterns added zip to boxes of the 1970s. Cold War boxes displayed scenes of combat, heavy weaponry, and stealthy foreign intrigue. By the mid-1980s, box makers had replaced steel with less costly materials. The era of the metal lunch box was over for all but the collectors. |