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John Norton's Liberty Bond Poster
While Liberty Bond posters often stressed such positive incentives as fulfilling one's patriotic duty, keeping the world safe for democracy, and backing "our boys" -- others sought to motivate through fear and loathing of the enemy. Here, John Norton deployed a simple, effective composition. Seen at ground level, blood-drenched boots bearing the German Reichsadler (Imperial Eagle) fuse with the title message to suggest the threat of invasion. While the war never reached American soil, this and other Fourth Liberty Loan campaign posters were instrumental in raising some seven billion dollars. |