Existing comment:
IDW Publishing released separate biographical comics of Barack Obama and John McCain, and later combined them into a flip book. Timing of publication was important: IDW had to make sure that the comic book would be out in advance of the election in order to benefit from the attention it provoked. The youth vote was expected to be an important factor in the election, and comic book publishers hoped to cash in by appealing to those voters through a popular form of communication. |