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Ballpark Souvenirs
Marketing 101 recommends ticket discounts, theme nights, and giveaways to boost attendance during lackluster seasons or economic downturns. A few ill-advised promotions, however, proved costly, triggering spectacles that resulted in home team forfeits, such as Ten-Cent Beer Night at Cleveland Municipal Stadium (1974), Disco Demolition Night at Comiskey Park (1979), and Ball Night at Dodger Stadium (1995). The giveaways shown here are meant to encourage and reward continued fandom. |