Existing comment:
Boycott Grapes
The impact of the farm workers' movement went rapidly beyond the fields, fueling a social and cultural revolution in Latino communities on the West Coast and in the Southwest. The Chicano Movement, as it came to be known, advanced the social, cultural, and political empowerment of Mexican Americans and had its heyday in the 1960s and 1970s. Chicanos had endured secondclass citizenship status since 1848, when Mexico's northern half was incorporated into the United States with the Treaty of Guadalupe Hidalgo. The new movement gave new meaning to the slang word "Chicano," which had been used pejoratively in the Southwest to describe Mexicans born north of the Rio Grande. Chicanos now wore the name like a badge of honor and as a sign of kinship with their Mexican roots.
La causa, the cause for the dignity of farm workers, became that of all Chicanos. This poster by Xavier Viramontes is one of the most iconic Chicano artworks in support of the UFW.
Xavier Viramontes (born 1947)
Offset lithograph, 1973 |