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Changing Bodies Over Time
As early as the 1920s, menstruation became profitable. Advertisers saw girls as a new niche marker and capitalized on the opportunity to target menstrual products to girls. Many of the Modess ads, and later Procter & Gamble, marketed not only products also disseminated extensive advice to girls. Over time, much of these advise dropped out of ads. Explore the flipbook and note how these ads construct stories about girls and their bodies. |