Existing comment:
Martin Christopher
"Crossing the Delaware"
Third Place: Award of Merit
Advertising
This photograph was created as part of an advertising campaign for Gilbert Hospital in the Phoenix Metropolitan Area. Drew Markel, the hospital's marketing director assigned the project to create photographic interpretations of historical and iconic images to promote the hospital's mission. Having carefully studied the famous 1851 painting by Emanuel Leutze, we composed the image using hospital staff as models. Posing as George Washington is Dr. Timothy Johns, founder and Chief Medical Officer for Gilbert Hospital. Holding the flag is David Wanger, Gilbert Hospital's CEO. The others in the boat are various hospital staff members. To retain a small hint of modernity, we used a bass boat, which, except for shortening, was left un-retouched. For authenticity, I created a lighting scheme that closely describes the original work> Continuing with several hours of digital post-production, I created this final image that was used in the advertisement. |