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Smokey Bear
Smokey is the national symbol for wildfire prevention. Smokey was born in 1944 in a fire prevention poster campaign waged by the Forest Service in partnership with the Wartime Advertising Council. Artists such as Albert Staehle, Rudy Wendelin, and Harry Rassoll soon made Smokey's name a household word.
Today, Smokey is brought to you through a partnership program sponsored by The Ad Council, the National Association of State Foresters, and the Forest Service. Commercial licensees also promote fire prevention messages through the sale of Smokey products, which provides royalties for fire prevention program development.
Smokey has waged one of the most successful advertising campaigns in history. Smokey is more widely recognized today than any other national icon except Santa Claus and Mickey Mouse.
Smokey's familiar message -- "Only you can prevent forest fires!" -- has been updated to "Only you can prevent wildfires!" Smokey understands the importance of fire prevention in all of our nation's wildland treasures, including our forests, our grasslands, and our shrublands. Still, Smokey is so well known that "Only you...!" is plenty for most people.
The setting you are viewing is inspired by poster art created by Rudy Wendelin, the famous Smokey Bear artist. |