An acronym for Solomon, Hercules, Atlas, Zeus, Achilles, and Mercury, saying the word “shazam” invoked the powerful line of heroic elders who allowed ordinary Billy Batson to become Captain Marvel, the world’s mightiest mortal. In the 1940s, Captain Marvel, later known as simply Shazam, was also the best-selling comic-book superhero, outdoing Superman. In this comprehensive album, Kidd, the legendary graphic designer and enthusiastic memorabilia collector, presents a trove of Shazam ephemera, from toys and figurines to clothing and temporary tattoos to secret decoders, artwork, and more—perfect timing ahead of this April’s release of the Shazam! feature film.
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