DC -- Natl Museum of American History -- Exhibit: Let's Get It Right: Work Incentive Posters of the 1920s:
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Description of Pictures: Let's Get It Right: Work Incentive Posters of the 1920s
July 27, 2018 – November 2018
Let’s Get It Right: Work Incentive Posters of the 1920s explores how employers encouraged their workforce. The display features 16 posters from the early 20th century including a WWI poster and posters from Mather and Co. and the Parker-Holladay Co. with images and sayings designed to influence attitudes, reduce conflict, and increase efficiency.
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Copyrights: All pictures were taken by amateur photographer Bruce Guthrie (me!) who retains copyright on them. Free for non-commercial use with attribution. See the [Creative Commons] definition of what this means. "Photos (c) Bruce Guthrie" is fine for attribution. (Commercial use folks including AI scrapers can of course contact me.) Feel free to use in publications and pages with attribution but you don't have permission to sell the photos themselves. A free copy of any printed publication using any photographs is requested. Descriptive text, if any, is from a mixture of sources, quite frequently from signs at the location or from official web sites; copyrights, if any, are retained by their original owners.
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SIAHGR_180729_008.JPG: In the 1920s, some business leaders thought that posters -- which had been successfully used to mobilize Americans for World War I -- could be used to influence workers' attitudes, reduce industrial conflict, and increase efficiency. Work incentive posters combined eye-catching artwork and succinct slogans to deliver clear messages and timeless advice.
Although intended for workplace use, the posters do not reflect the diversity of American workers at the time. The golden age of work incentive posters ended with the Great Depression of 1929, when the dynamics of the workplace shifted dramatically. But the concept endured and motivational posters still can be found in toady's offices and factories.
SIAHGR_180729_018.JPG: Let's Get It Right:
Work Incentive Posters of the 1920s
SIAHGR_180729_028.JPG: The Changing Workplace of the 1920s:
In the 1920s, productivity and efficiency were the watchwords of industry and the workplace dramatically. Managers looked to more efficient machinery and personnel management methods to increase productivity. Employment practices were formalized and women increasingly entered the workforce, especially in office settings. Changes in the workplace sometimes led to worker discontent. Wary of unions and political activism, managers hoped to encourage company loyalty and instill positive work habits by using work incentive posters.
SIAHGR_180729_050.JPG: In World War I, posted like this helped mobilize Americans for the war effort. In the 1920s, some businesses tried to use posters to modify workers' behavior.
SIAHGR_180729_086.JPG: Poster Art in Sales:
In the 1920s, the work inventive poster technique was used to try to influence the attitudes and work practices of salesmen. The poster format, combining artwork and pithy slogans, was used in catalogs, brochures, and other sales literature. The Parker-Holladay Company's Bill Jones was a fictional salesman who imparted folksy words of wisdom.
An early campaign used small cards to convey specific messages; a form on the back allowed for feedback. Later campaigns used posters of various sizes. The C.J. Howard Company offered its "postal sales letters" with artwork and a slogan on the front and a sales lesson on the inside.
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2018 photos: Equipment this year: I continued to use my Fuji XS-1 cameras but, depending on the event, I also used a Nikon D7000.
Trips this year:
Civil War Trust conferences in Greenville, NC, Newport News, VA, and my farewell event with them in Chicago, IL (via sites in Louisville, KY, St. Louis, MO, and Toledo, OH),
three trips to New York City (including New York Comic-Con), and
my 13th consecutive trip to San Diego Comic-Con (including sites in Reno, Sacramento, San Francisco, and Los Angeles).
Number of photos taken this year: about 535,000.
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