BGuthrie Photos: DC -- Penn Qtr -- Woodies Bldg (1025 F St NW) incl Forever 21

DC -- Penn Qtr -- Woodies Bldg (1025 F St NW) incl Forever 21:

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[1] WOODIE_170217_01.JPG	[2] WOODIE_170217_06.JPG	[3] WOODIE_170217_09.JPG
[4] WOODIE_170217_15.JPG	[5] WOODIE_170217_19.JPG	[6] WOODIE_170217_24.JPG
[7] WOODIE_170217_29.JPG	[8] WOODIE_170217_37.JPG	[9] WOODIE_170217_41.JPG
[10] WOODIE_170217_47.JPG

Specific picture descriptions: Photos above with "i" icons next to the bracketed sequence numbers (e.g. "[1] ") are described as follows:
1. WOODIE_170217_01.JPG: Douglas Development Corporation The Woodward and Lothrop "Woodies" Colorization Project Built in 1902, the original Woodward and Lothrop "Woodies" Department Store fronting on G Street was designed by nationally recognized architect Henry Ives Cobb and remains a striking example of the Gilded Age in Washington, DC. The first two floors are richly ornamented with cast iron piers of decorative relief panels that include vine, urn, and cherub motifs as well as shields with the W&L logo that were originally a monochromatic color palette. Woodies was founded in Chelsea, Massachusetts in 1873, the department store was moved to Washington in 1880 to the current site of the Navy Memorial at 7th and Pennsylvania Avenue, NW. Quickly outgrowing spaces in the neighborhood, the Woodies flagship store moved to this site, and from 1902-1926 built five additional that eventually occupied nearly the entire block. The ornate details of the cast iron had been obscured over the years by layers of paint. In 2011, Douglas Jernal endeavored to highlight the character defining feature by painstakingly cleaning the cast iron introducing whimsical colors of the period that focus the exceptional design and craftsmanship of the buildings iron work. Seen underneath the Woodward and Lothrop insignia is the stoic Zeus, the father of the Gods. His daughters are depicted through the symbols seen in the branches of fruit, the blossoms, the cornucopia, and the vase, along with their fair-haired self-portraiture. In Greek mythology, these were the Goddesses of the order of nature and the seasons. They also protect the law, good order, and peace. Traditionally, the Horse guarded the gates of Olympus, promoted the fertility of the earth, and rallied the stars and constellations. The Woodward & Lothrop building was designated a DC Landmark in 1964 and is currently owned and operated by the Douglas Development Corporation.
Wikipedia Description: Woodward & Lothrop
From Wikipedia, the free encyclopedia

Woodward & Lothrop was a department store chain headquartered in Washington, D.C. Woodward & Lothrop was Washington, D.C.'s first department store, opening in 1887. Woodies, as it was often nicknamed, maintained stores in the Mid-Atlantic United States. Its flagship store was a fixture of the shopping district in downtown Washington, with Garfinckel's, and in the late 1990s the center of controversy over competing visions for DC's urban renewal.

History

Samuel Walter Woodward (1848-August 2, 1917) and Alvin Mason Lothrop (1847–1912) opened a dry goods store in Chelsea, Massachusetts, in 1873, and maintained several stores in the Boston area. In partnership with Charles E. Cochrane, on February 8, 1880 they moved to Washington. For many years, their department store would sponsor a "Founders Day Sale" in early February to commemorate the move.

Woodward, Lothrop & Cochrane opened at 705 Market Space at the intersection of Pennsylvania Avenue and 7th Street Northwest (now the United States Navy Memorial). The first store was so successful that within a year, they moved to a larger location at 921 Pennsylvania Avenue. After flooding in 1886, they moved again to the corner of 11th and F Streets NW. Woodward and Lothrop purchased Cochrane's share of the partnership, and the new store was renamed Woodward & Lothrop.

Woodies expanded into suburban shopping malls after World War II, but the owning families resisted expansion by amalgamation, and the chain grew slowly. It became a target of takeover attempts in the 1980s, resisting a leveraged buyout by Ronald Baron in February 1984 but accepting a $277 million bid later that year from Detroit shopping center mogul A. Alfred Taubman.

But Taubman had incurred substantial debt during his '80s acquisitions, which included the Philadelphia-based Wanamaker's department stores in 1986 as well as Sotheby's auction house and various properties. The early 1990s recession, while historically mild, disproportionately impacted real estate and department store retail. The greater Washington area was also affected by sharp reductions in defense spending after the end of the Cold War, leading to a loss of consumer confidence.

Woodward & Lothrop, Inc., filed for Chapter 11 bankruptcy protection on January 18, 1994, with $608 million in total assets and $659 million in total liabilities. Drastic cost-cutting and increased sales figures did not return the firm to profitability, however, and the chain, including its John Wanamaker subsidiary, was liquidated. On June 21, 1995, seven of the remaining Woodward & Lothrop locations were sold to J. C. Penney and the rest plus the Wanamaker's locations were sold to Lord & Taylor. By November 1995, all Woodies stores had completed liquidation sales and were permanently closed.

Flagship store

Soon after moving into the historic Carlisle building in 1887, Woodward & Lothrop outgrew its space and began expanding, purchasing the neighboring properties. By 1897 it occupied almost the entire block surrounded by 10th, 11th, F, and G Streets NW. In 1898 and 1902, the buildings were renovated behind a new facade facing G Street designed by Henry Ives Cobb. Two additional floors were added in 1912 and 1913, and yet another building added in 1925.

The building attained its lasting form in 1927. It stands ten stories and once held over 400,000 square feet (37,000 m2) of retail space; the exterior was decorated in cast iron and leaded glass accents with flower designs and the Woodward & Lothrop monogram. It was declared a D.C. Historic Landmark in 1964.

The store hired the architect Michael Graves to redesign its street floor in the 1980s where he incorporated the company's signature W&L monogram plaques on the columns.

After the chain's liquidation, the store stood empty while developers and city officials debated its future. The city first lobbied to have the location reopened as a Macy's, but Macy's owner, Federated Department Stores (now Macy's Inc), demurred; the space was too large, in need of renovation, and situated in downtown Washington, where shopping had declined relative to the suburbs. Finally, the Washington National Opera purchased the building in 1996 for $18 million, seeking to have it renovated into its new home.

Unfortunately, the cost of converting the retail space into an opera house proved daunting: $200 million. It remained empty until 1999 when it was sold to developer Douglas Jemal for $28.2 million. Neighborhood activists wanted Jemal to convert the building for mixed use, including arts space, restaurants, and housing as well as retail, but Jemal sought to use it for mixed office and commercial space instead. The District of Columbia Zoning Commission declined Jemal's proposal, and the building remained empty for two more years.

Finally in 2001, the Commission approved the retail-office plan (on the condition Jemal build housing at another site), and renovation got underway. The building reopened after almost a decade in 2003. Swedish clothing retailer Hennes & Mauritz (H&M) was the first major tenant.

On January 29, 2004, a fire struck the building. Just before 10pm, firefighters responded to visible heavy fire on the 10th Street side. After twenty minutes, most of the fire was knocked down; the cause of the fire was found to be accidental, probably caused by a baseboard space heater.

On August 21, 2007, furniture and housewares retailer West Elm opened in the building. Also in 2007, a three-floor Zara also opened in the building while the D.C. branch of Madame Tussauds wax museum opened in the adjacent building, Rich's Shoes, which had been a holdout as Woodward & Lothrop expanded its old flagship store to cover the entire block (see photo at right).

Besides the downtown Washington store, the old Woodward & Lothrop Service Warehouse at 131 M Street, Northeast was also declared a D.C. Historic Landmark in 1993. An example of Streamline Moderne architecture, it was added to the National Register of Historic Places in 2005.

Woodward & Lothrop in the community

Both Woodward and Lothrop became active in civic life. Woodward, for instance, became president of the Washington City YMCA in 1898, and donated significant sums of money for the renovation of its facilities. In addition, Woodward's daughter and heir, Helen, and her husband Luke Ingalls Wilson later donated the bulk of the acreage of their Bethesda estate for the formation of the National Institutes of Health. After Wilson's death from cancer, Helen was instrumental in the creation of the National Cancer Institute. The store they founded itself became a fixture. In the 1920s it boasted at least 67 retail departments, as well as a travel agency, theater, infirmary, merry-go-round, and traveling art exhibits. According to one customer, Woodies was truly part of the social fabric; part department store, restaurant, and showcase for talent shows. Proper young ladies from schools such as Bryn Mawr, Stephens, Vassar, Radcliffe and Mt. Holyoke would troop into Woodies for their spring and summer frocks to wear at weekend dances.
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