Perhaps the most essential skill for solving problems, Sesno says, is simply asking questions. Questions help define parameters, gauge needs, and fuel creativity. But framing the right questions at the right time depends on things like formulating a systematic approach and listening carefully. In his accessible and illuminating manual, Sesno, a former CNN anchor, creator of Planet Forward, and currently director of the School of Media and Public Affairs at George Washington University, describes five types of questioning, including strategic, diagnostic, and confrontational. To fully illustrate these methods, he includes interviews with expert questioners such as Fresh Air’s Terry Gross and CNN anchor Anderson Cooper.
The speaker was introduced by Bradley Graham.
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