BGuthrie Photos: DC -- Natl Museum of American History -- Exhibit: 1965 Ford Mustang and World's Fair

DC -- Natl Museum of American History -- Exhibit: 1965 Ford Mustang and World's Fair:

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Description of Pictures: 1965 Ford Mustang
April 25, 2014 – January 4, 2015
A silver-blue 1965 Ford Mustang made in October 1964 and donated to the museum in 2004 by Eleanor McMillan, a former Smithsonian employee, is on display. The first Mustang was revealed to the public by Henry Ford II at the World’s Fair in New York April 17, 1964, and the museum’s display incorporates a diorama featuring an aerial view of that fair. The Mustang was a success after its debut and was marketed to young drivers, sports car enthusiasts, and multicar families.

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Specific picture descriptions: Photos above with "i" icons next to the bracketed sequence numbers (e.g. "[1] ") are described as follows:
1. SIAHWF_140512_014.JPG: 1965 Ford Mustang" In 1964, Ford introduced the Mustang in response to changing motorist demographics. Young adults, multi-car families, and sports car enthusiasts liked the Mustang's sporty looks, compact size, and low price. Strong sales confirmed Ford's belief that driving could be fun and emotion could sell cars. With its bucket seats, wild pony emblem, and optional V-8 engine, the Mustang evoked the excitement of the open road. The Smithsonian conservator who donated this car enjoyed her daily commute in the sporty hardtop and took it on the road to Delaware beaches and the Maine coast. Ford Mustang: A New Type of Car for a New Generation of Motorists: The Mustang's debut at the New York World's Fair in April 1964, six months before other new cars appeared in showrooms, focused attention on novel features that many consumers found trendsetting and appealing. With its distinctive looks and low price, the Mustang satisfied growing demand for affordable sports cars. And it was a practical car; unlike the two-seat Ford Thunderbird of the mid-1950s, the Mustang was built for the mass market and could carry four people. The Mustang met the needs of young married couples, single drivers including women and men, and families with young drivers. The first "pony car" quickly became a symbol of youthful exuberance and a popular culture icon. Record Jacket: Mack Rice's 1965 rhythm and blues song "Mustang Sally," recorded by Wilson Pickett, became a hit and epitomized cultural euphoria over the Ford Mustang.
2. SIAHWF_140512_026.JPG: Ford Mustang at the New York WOrld's Fair: Ford introduced the Mustang in the company's pavilion at the 1964 New York World's Fair. The April 1964 debut, six months before the 1965 models appeared, drew national attention and inspired the nickname 1964-1/2 Mustang. Associating the Mustang with the world's fair encouraged consumers to enjoy the benefits of corporate product development. In addition, Ford heavily advertised the Mustang in prime time television commercials, newspapers, magazines, airport lobbies, and contests with cars as prizes. This unusual publicity campaign helped to boost sales to more than 600,0000 by 1965 and more than 1,000,000 by 1966. Mustang convertible on the Magic Skyway: Walt Disney's Magic Skyway in the Ford Pavilion at the 1964 New York World's Fair blended entertainment with vehicle marketing. Visitors rode in new Ford cars while enjoying glimpses of the fairgrounds and dioramas of the past and future, from prehistoric Earth to a City of Tomorrow.
3. SIAHWF_140512_031.JPG: Mustang convertible on the Magic Skyway: Walt Disney's Magic Skyway in the Ford Pavilion at the 1964 New York World's Fair blended entertainment with vehicle marketing. Visitors rode in new Ford cars while enjoying glimpses of the fairgrounds and dioramas of the past and future, from prehistoric Earth to a City of Tomorrow.
4. SIAHWF_140512_117.JPG: Ford Mustang: Designing a Car for the Sixties: In the early 1960s, Ford designed the Mustang, a mass-market car that combines utility with sports car styling. Ford's market research identified growing demand among young drivers, sports car enthusiasts, and families who needed a second car. The Mustang's flair appealed to those motorists, and the new car became an instant success after its mid-season debut at the New York World's Fair in April 1964. Mustang owners could customize their cars with many factory options, reflecting Ford's belief that motorists increasingly thought of their cars as personal, individualized possessions Mustang sales reached more than one million by 1966. As baby boomers reached driving age, the Mustang's market success led to a new class of sporty, everyday cars known as "pony cars." This exhibit is made possible by the generous support of the Guenther and Siewchin Yong Sommer Endowment. A Mustang and Lee Iacocco on the cover of Newsweek, April 20, 1964: Lee Iacocca, general manager of the Ford Division, guided the development and marketing of the Mustang. His understanding of niche markets and his talent for promotion and salesmanship inside and outside Ford Motor Company made the Mustang a success. By modifying the Ford Falcon chassis instead of retooling the assembly line, Iacocca also helped to make the Mustang profitable.
5. SIAHWF_140512_131.JPG: 1964 New York World's Fair From Wikipedia, the free encyclopedia New York State Pavilion New York State played host to the fair at its six-million-dollar open-air pavilion called the "Tent of Tomorrow." Designed by famed modernist architect Philip Johnson, the 350-foot-by-250-foot pavilion was supported by sixteen 100-foot-high concrete columns, from which a 50,000-square-foot roof of polychrome tiles was suspended. Complementing the pavilion were the fair's three high-spot observation towers, two of which had cafeterias in their in-the-round observation-deck crowns. The pavilion's main floor, used for local art and industry displays including a 26-foot scale reproduction of the New York State Power Authority's St. Lawrence hydroelectric plant, comprised a 9,000-square-foot terrazzo replica of the official Texaco highway map of New York State, displaying the map's cities, towns, routes and Texaco gas stations in 567 mosaic panels. An idea floated after the fair to use the floor for the World Trade Center did not materialize.The Fair was held in New York in honor of the 300th Anniversary of the naming of New York when King Charles II sent an English fleet to reclaim it from the Dutch in 1664. Prince James, the Duke of York named it New York from New Amsterdam.
6. SIAHWF_140512_175.JPG: Diorama: 1964 New York World's Fair: Prepared by the New York City Plumbers' Union: Some 52 million people attended the 1964 New York World's Fair dedicated to "Man's Achievement on a Shrinking Globe in an Expanding Universe." The Fair offered displays demonstrating new technologies and consumer products including US Government Space Program innovations and artifacts, robots Walt Disney called "Audio-Animatronics," a model of the future World Trade Center's Twin Towers, the Skype-like Bell Picturephone, the latest in color television ingenuity, and the new Ford Mustang. Many large corporations like DuPont, General Electric, IBM, Kodak, RCA, US Steel, Westinghouse, and the Ford Motor Company presented their recent technologies in individual pavilions.
7. SIAHWF_140512_193.JPG: Diorama, Zim World's Fair Collection: Prepared by the New York City Plumbers' Union about 1964 Larry Zimmerman (1931-1987) was an afficionado of World's fairs, who wrote extensively about them. He collected a wide variety of artifacts for fairs held from 1841 until his death. The Zim Collection includes such items as souvenir drinking glasses, badges, bandannas, mechanical banks, bookmarks, bracelets, buttons, postcards, medals, and paperweights. The New York City Plumbers' Union diorama of the 1964 World's Fair is one of those artifacts.
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Same Subject: Click on this link to see coverage of items having the same subject: [(Smithsonian) American History Museum (Everything)] [(Smithsonian) American History Museum (Non-Events)] [Museums (History)]
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